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Toyota has announced that coincided with the arrival of RAV4 EV in 2012 will launch in key global markets, the Prius PHV (plug-in hybrid) and small commuter EV vehicles. It is also to be launched in major global markets, the first commercial hydrogen fuel cell vehicles in the year, calendar 2015 or sooner. Finally, in late 2012, Toyota will add seven all (not generation) the new hybrid model for portfolio. Final review of prototype Toyota RAV4 EV. Toyota’s strategy is a comprehensive technology portfolio approach that includes long-term commitment to hydrogen fuel cells, plug-in hybrid and electric batteries all driven by the proliferation of more conventional gas-electric hybrids like the Prius, as the core technology.

RAV4 EV accept several different styles of exterior changes include new front bumper, grille, fog lamps and head lamps. New badging EV and customary “mutually exclusive” paint colors, completing the transformation. Receive a custom interior seat trim, dash multimedia displays, push-button shifter and dashboard meters. Platform RAV4 carry cargo area 73-cubic-feet with rear seats folded down – there is no cargo space is lost in the conversion to electric powertrain. Many options and combinations are available on site assembly. Exterior styling changes added to the RAV4 EV, including a new grille, new front bumper, head lamps and fog lamps. Transformation is equipped with a new badging “EV” and custom “mutually exclusive” paint color. RAV4 EV arrival in 2012 coincided with the launch of the Prius PHV, plug-in hybrid vehicles and small commuter EV, planning to add, at the end of 2012, seven new hybrid models to reach.

A press conference at the Los Angeles Auto Show hosts the debut of second-generation Toyota RAV4 EV and the announcement was made by Toyota Motor Sales, USA. A program evaluation, in which 35 vehicles will be built for the demonstration, will last until 2011, planning to get to the year 2012 a full vehicle engineering. Called by the engineers a fast and flexible, hybrid is the result of a strong desire to combine efficient Tesla, fast-action approach, as President Akio Toyoda want. This team has accomplised efficient products without compromising on quality, starting with a full engineering current generation RAV4, adding to the selection of the powertrain, together with some minor changes and features. The battery was built and supplied by Tesla, which meet certain technical specifications of Toyota about quality, performance and durability, the focus becomes the customer experience. Demonstration car weighs about 220 pounds more than V6 RAV4 today, an additional burden that required significant retuning of critical components, such as suspension and steering.

Toyota Motor Sales (TMS), USA, Inc. (TMS) made its debut, the second generation Toyota RAV4 EV at a press conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for demonstration and evaluation program through 2011, which aims to market the arrival of full-vehicle engineering in 2012. Full-engineered vehicles will have a variety of targets 100 miles on the road actually driving patterns, in various climates and conditions. “When we decided to work together in the RAV4 EV, President Akio Toyoda want to adopt a new development model that combines a streamlined Tesla, fast-action approach, “said Jim Lentz, president and chief operating officer, TMS. “The result is a hybrid – a new decision and approval process and style of development engineers who we call fast and flexible”.

Led by Toyota Motor Engineering and Manufacturing North America (TEMA) Technical Center in Michigan, a new development model helps reduce development time without sacrificing product quality. This team has managed to approach the project as they would a typical mid-cycle “major-minor” changes in the product. In particular, in the middle generation, the team started with the current generation RAV4 full engineering, which added great powertrain option, along with features minor and cosmetic changes.

Tesla was responsible for building and provide batteries, and other related sections, which meet certain technical specifications of Toyota in performance, quality and durability. Toyota is responsible for development and leadership and integration of powertrain manufacturing.

“Since its inception, has focused customer experience, “said Lentz. “In other words, how do we provide a product that is not conventional for mainstream consumers an attractive and affordable and that offer an acceptable level of comfort everyday.

Most teams focus on targeted customer experience driveability. In this case, the goal ultimately is a vehicle with the characteristics close to the RAV4 driveability as conventional as possible. For example, the demonstration of heavy vehicle about 220 pounds more than the V6 RAV4 today but will accelerate from zero to sixty almost as fast. Factors significant additional burden required retuning of the main components and prioritized focus on weight distribution. Not only that suspension and steering modified significantly, the main component necessary to move to a better balance between the mass increase in battery.

Demonstration vehicles Toyota is currently testing lithium batteries activated by a metal oxide can be used with output valued in the range of mid-30 kwh. However, many decisions about both product and business model, not yet finished. Battery size and ranking of the final result, and the projected price and volume of vehicles Toyota plans to bring to market in 2012, has not been decided. As for the location of final assembly, Toyota is considering many options and combinations. Basic vehicle will continue to be built in Canada production facility in Woodstock, Ontario. Tesla will build the parts and the related battery and components in a new facility in Palo Alto, Calif. The method and location of the installation of Tesla components into the vehicle is being discussed.

In 1997, Toyota brought to market the first generation RAV4 EV in response to California’s zero emissions vehicle (Zev) mandate and is the first manufacturer to meet the mandate’s Memo Agreement on sales volume. Powered by nickel-metal hydride batteries, the vehicle has a range between 80-110 miles a single charge. From model year 1998 to model year 2003, only 1484 vehicles sold or leased in the 746 RAV4 EVs first-generation U.S.

“Price and convenience proved to be critical success factors and they remain so, “said Lentz. “But a lot has changed in recent years is most important, the growing awareness that sustainable mobility will come at the cost to be shared by producers, government and consumers. Toyota’s approach to sustainable mobility focus on the future of the world’s confidence in mobility systems tailored to specific regions or markets, not individual models or technology. He acknowledged that no single technology will be “winners” and that the system of mobility in Los Angeles may look very different from the one in Dallas or New York or London or Shanghai.