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Monday, July 18, 2011
The first Fiat 500 to make its way into China was presented today in Shanghai by Fiat Group Executive Vice President for International Operations, Lorenzo Sistino.
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To celebrate the launch, Fiat crafted a special version named 500 �First Edition� featuring bodywork graphics by five young Chinese designers. The special edition will be available in a limited run of just 100 numbered units ahead of the city car�s regular launch in China on September 15.
The 500 �First Edition� is based on the Lounge trim featuring a three-coat pearlescent white body color, red leather interior and special badges on the door pillars. It is equipped with the 1.4-liter MultiAir engine that delivers 101HP and is mated to a 6-speed automatic gearbox.
The normal 500 that arrives in China in September will feature the same engine and gearbox offering buyers a choice of three trim levels (Pop, Sport and Lounge), 12 body colours, 9 color-material combinations for the upholstery and two interior trims (black or ivory).
All who place an order for the Fiat 500 between July 12 and September 15 will automatically enter a draw with the winner being able to exchange his or her car with one of the 100 �First Edition� models.
Sistino said the 500 hatchback will be followed next year by the 500C convertible and the �500 by Gucci� version, while he also revealed that next year Fiat will launch a new saloon made in its Chinese plant in Changsha with its local partner GAC.
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